Order labels on cake boxes Many of our orders are a gift (whether a gourmet cake, croquembouche, macarons or profiteroles) for a birthday, anniversary, graduation etc. Oftentimes the sender is not even in Sydney. Hence when the order is delivered the recipient is informed of …

Pics of cards, candles and cake plaques When ordering a cake or croquembouche from www.loomas.com.au, customers often will add the option of a card, candles or cake plaque. A frequent question we are asked is whether we have pics of these options to allow the customer to visualise …

Rewarding customers through our Loyalty program We've always focused on rewarding repeat customers with coupons giving a percentage discount or free delivery. Recently we decided that we would launch an official Loyalty program on our website. It would work similar to a credit card points …

Connecting our customers with our drivers As our number of cake orders and hence deliveries increase week to week, we're noticing an increasing number of calls to head office from customers wanting to know when their delivery will arrive, or how far away the driver is, or if he'll be t …

Capturing occasion information Today we added a selectable drop down list of various occasions on our cakes, croquembouche and party food catering product pages, which is filled in while choosing product options. The purpose of this is for us to gather useful information on …

Sparkler candles for birthday cakes and croquembouche Soon we'll be introducing sparkler candles online in addition to existing standard 24-pack candles and number candles. The standard and number candles are great for our cakes, but not so suitable for the croquembouche, as it' …